Nike’s Global HQ is an incredible (and humongous) campus that hosts a number of different types of people for various (really cool) reasons on any give day. Whether you’re LeBron James, an employee who works at HQ, a delivery worker, consultant, or visiting for any reason, Nike HQ can be quite confusing and restrictive to navigate.

We set out on an 8-week journey to understand what complications visitors had when coming to campus. After dozens of interviews across capabilities and visitor types, observation sessions, technical and security considerations, we created the Connected Visitor Band. The band would utilize RFID technology to allow various types of transactions and security access for visitors such as building access, parking, way finding, and food and beverage purchases. Think Coachella bracelet but for visitors!